Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Deciding on an Email Service

There are many email services that allow you to import your lists, layout emails, send, and run reports. People often ask what service to use. I’ll refrain from giving out company names because my answer is often different depending on client needs. These services always charge in one of two ways. It’s either a fee

How Should a Struggling Economy Affect Marketing?

With the economy struggling many companies are looking to trim expenses. One common target is the marketing budget. While that certainly might be a reasonable plan, some people undertake it in a panic mode rather than examining it’s effect on the business. For example, a common method is to simply have a set monthly budget and

Tabless Design is an Excuse to Raise Rates

Of course there are many web professionals that will honestly and fairly detail the pros and cons of how they build a site. Furthermore, they will reflect the amount of work in their fees. However, there is a significant subset of designers and developers that use tabless/W3C compliancy jargon to make their proposal sound ultra

Tableless Design and Code Compliancy Won’t Help Site Conversions

Most companies and organizations wouldn’t be content with just having a site. Many people settle for that, but it isn’t their ideal situation. Most people want to generate revenue or some kind of action item from their site. Tableless design does nothing to promote that. It’s an exercise in clean code and to some extent,

Tableless Design Does Not Effect Search Engine Rankings

A common misconception that has been growing is W3C compliance and tableless design increases my position on search engines. The fact is that doesn’t seem to be the case. The line of thinking is that only W3C compliancy is set as a web standard and search engines will cater their results to favor compliant websites because

Tableless Design Can be a Problem Across Browsers

I think the biggest problem I currently have with tableless design is that it that it can be a problem displaying on different browsers. Table design has already gone through these growing pains. I rarely find an issue anymore with a browser or operating system displaying a tabled design inaccurately. The browser code has been

Tableless Design Seems to Limit Layouts

I am by no means an expert on layouts with tableless design, so this is based on my perspective of the sites I’ve witnessed being produced. They all have a similar layout. There is a banner along the top, often a set of links along the right or left, a footer, and a blank area

Table Design Isn’t Going Away Soon

The first reason offered by web professionals who are unreasonably devoted to tableless design is that table design is outdated. It’s going to be obsolete within a few years. While I certainly don’t have a crystal ball, I’m absolutely confident that tabled design isn’t suddenly going to stop working. Every time I hear this stated,

Tableless Design, CSS, and W3C Compliance is Not the End Goal

The following opinion has made me unpopular with more than one web designer. My primary focus is not web design, while I do fulfill that role at times, I find myself working with and around web designers and developers more often than competing with them. When looking at a web designer’s work, it is very

Beware Website Templates

It’s a common idea to have a site designed and then take over the maintenance. Usually the request is pretty simple. Create a design and leave a system for updating text. At times this is a reasonable solution. Most of the time I encounter it, it was a disaster waiting to happen. Why? The answer typically comes