Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Different Results Only Come From Being Different

I recently met with a potential client who was unhappy with the prices he had been getting for comic books on EBAY. He had a large collection to sell and wanted to use the capital to start an online comic store. He was hoping to keep as much of his personal collection as possible to

Can the Slowing Economy and High Gas Prices Actually Help Your Website?

A lot of businesses are lamenting the slowing economy. Almost everyone is angry about the price of gas. There aren’t a lot of silver linings for those things but they might be a silver lining for your website. Both these factors can actually be an incentive for people to buy off the internet. The challenge

Temper Fears and Overreaction During an Email Marketing Campaign

If you are running an email marketing campaign you will get an angry email or spam report every so often. It’s unavoidable. Even the best campaigns with the most stringent regulations on avoiding being identified as SPAM get them. Don’t take the messages personally, it’s not an attack on you as a person. If you’re

Trust Through the Internet? Start off the right way.

Everyone is skeptical of almost everything they see on the internet. There’s a good reason for that, it’s full of scams and dishonest material. So how does an honest organization or business show that they are above board. Simply saying “I’m for real” doesn’t cut it. Especially because the scammers and spammers are saying that already

Getting Started With Email Marketing

A common question I receive is how do I get started with email marketing. Here’s why I love that question (and it’s not because of the obvious answer of me shouting “Hire Me!”). I like the questions because it is being asked. So many individuals or organizations never really consider the question. Here’s some ideas

Create a Favorable Interaction Online: Say what you’ll do, and then do what you say.

It’s amazing how many sites continue to use deception in their marketing. Don’t believe me? Do a search on “working from home” and submit your name to a few forms. I’ve yet to witness a legitimate opportunity that actually delivered what was advertised. They typically lead to SPAM or SCAM, bombarding you with ads or

Website Customizing Should Improve the Visitor Experience, Not Detract From It.

I was recently using a site for a large technology product supplier who had built a customized version of their site for a large fortune 500 client. The idea being that anyone going to the site from the clients web servers would get a somewhat customized experience. It’s a great idea, by they way, to

Patience is Required For Effective Email Marketing

The immediacy in email marketing is a blessing and a curse. The blessing is how quickly and relatively easily communications can be delivered. The curse is also how quickly and relatively easily communications can be delivered. Why? It means that there is always a temptation to “do it now!” Any business or marketing panic can

Branding on the Web? Go Beyond.

When speaking about marketing many people want to talk brand. What is the look and feel of the organization? How do we build brand awareness? While branding is a useful tool these questions are frequently too simplistic or not measurable enough to be used as a measuring stick for e-marketing. The truth is that branding

Website Leads to Sales Process Disconnects

Once a site is set up to start producing sales leads and has traffic to actually get them, there tends to be an over-zealousness that takes place. Impatience can also play a factor in getting that transition off on the wrong foot. When making a web lead into a sales lead, be respectful of what