Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

3 Avenues to Profit Online: #3 Service

The final way to make money on the Internet is by offering a service. This is often a wasted or misused opportunity. Many organizations don’t really promote their service. They have a brochure site that tells a little about themselves and an overview of what they do, and nothing else. That is not promoting your

3 Avenues to Profit Online: #2 Product

The second way to make money online is by selling a product. This is pretty straight forward. You produce and sell or resell something. The trick is doing it. Getting a well functioning shopping cart service and interested buyers can be very challenging. The fact is anyone, anywhere, can sell products online. Auction services like

3 Avenues to Profit Online: #1 Traffic

Traffic is typically the business model for hobbyists and “web ventures” though some companies try to leverage it as revenue. Sites that predominately rely on traffic for revenue rarely promote their own product or service. Typically the site is designed to fill a niche. The really successful ones make up the rags to riches stories that every

3 Avenues to Actually Making Money on the Internet!

This is the most common thing I hear from people with a “web idea”: I build this or that, and make money on the internet (subtext: I should be a millionaire within the year). While there is money to be made on the internet many people have been brainwashed by dishonest ads and get rich

Internet and Email Marketing is a No-Brainer for Trainers and Consultants.

If you are a trainer or consultant and are not using the internet in your marketing matrix, you are missing a golden opportunity. The media might as well be designed with this group in mind. Why? Internet and email marketing is built around communicating information. It’s a trainer’s and consultant’s stock in trade. Their business

When Do Content Management Systems (CMS) Help? When Do They Hurt?

It’s becoming more and more common for web design and programming professionals to advertise a CMS with site creation. These usually state a wonderful site that you can update yourself. Sounds good on the surface but there are some key questions to ask before jumping on board. The first is how the site is set

Website Maintenance Made Easier – Use include files.

I’m amazed at the sites I work on that aren’t using some basic means of keeping their site up to date. This can be a time consuming task for anyone, don’t make it harder than it has to be. One example is the Server Side Include (SSI) code. It’s an easy piece of code, it works

Can Paypal Help Convert Website Sales? 4 tips for real world use of Paypal.

Paypal is the giant for online transactions. Everyone that has an ebay account know what Paypal is: the safer easier way to pay online. While a host of competition has emerged, no one has near the presence or market share as Paypal. So since they are the leader, it’s a safe bet to use them for

Is Video the Web of the Future?

Everyone is rushing to add video to their websites. Video increases conversion! Video increases interaction! Video increases return visits! While all of these statements can be true its easy to oversimplify. Use video reasonably and avoid video obsession. Video is becoming easier and easier on the web. That just makes it one more thing that

Excuse #4 For Not Doing Email Marketing: It’s just SPAM

This is the one excuse that can be legitimate. However, that’s entirely up to the creator of the email campaign. Many people have been turned off by email due to its abuse by unscrupulous organizations and people. That doesn’t mean there isn’t a positive way to do it. The problem with the term SPAM is