Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Excuse #3 For Not Doing Email Marketing: My site already has a lot of traffic.

This is the equivalent of saying I already sell enough. This excuse means one of two things. The first is that you’re at capacity, whatever you sell takes up a certain amount of time and energy and you can’t take on any more, or have decided not to take on more work. If that’s the

Excuse #2 For Not Doing Email Marketing: I have nothing to say.

This has got to be the most depressing reason for not doing email marketing. When this excuse is used, it typically goes deeper than email marketing, it saturates the person’s or organizations mentality. This is akin to saying my product or service is boring or I don’t do enough to talk about. The fact is

Excuse #1 For Not Doing Email Marketing: I don’t have a list.

Many people don’t start email marketing because they don’t have a list to send to. There’s two pieces of good news here. The first is that you didn’t try to buy a list and blast out an email. While that isn’t necessarily spam the productivity and conversion rate will be low. The second piece of

4 Most Common Excuses for Avoiding Email Marketing and How to Overcome Them

Email marketing has become one of the most widely misused marketing media. Because of that many myths, fears, and inaccuracies float around about how and if it should be done. If, can be thrown out. It can be done. Many companies run valuable email campaigns that drive sales leads and revenue. If one organization can

Website Offerings: Don’t Advertise What You Don’t Have

It wouldn’t make a lot of sense to advertise a product or service that you couldn’t provide, would it? Yet that’s what many websites currently do. They manage to create interest, get a user to take action, and deliver . . . nothing. This most commonly happens with newsletters, downloads, or trial offers. If you

Reputation Matters in Email Marketing

Many people try email marketing and get frustrated by the lack of results. Usually they rent a list, hastily put a message together, and blast it out. Then when they get no results, they complain that email doesn’t work. Their email didn’t work because it’s spam. Email marketing works if it is done intelligently and

SEO Copying Pitfall #6: Are You Copying the Right Things

The last and most important reason why copying competitors websites can be a problem is when the copier doesn’t know what to look for. If a student copies answers on a test they need to know which answers go to which questions or they’ll get a failing grade. The same is true on SEO copying.

SEO Copying Pitfall #5: Are Your Marketing Efforts Similar to the Ones Copied

Another problem with copying the competition’s search engine optimization strategies is that it might set up false pretenses for site visitors. If you copy strategies that have different goals, chances are you’ll either anger or confuse visitors and not receive the quality traffic desired. For example, let’s pretend a competitor is looking to hit well for

SEO Copying Pitfall #4: Won’t Beat the Competition By Staying Just Behind Them

A problem for everyone that copies the competition’s SEO tactics is that you can’t win a race by matching your opponents speed. In this case it’s even worse because they already have a head start. So you have one of two options, take a shortcut to get ahead of them or speed up. Taking a shortcut

SEO Copying Pitfall #3: Hurts Site Functionality

More traffic to your site is a good thing. More traffic to a broken site, is not a good thing. It’s like better and better advertising that let’s people know you’re not on the ball and unprofessional. That’s what a broken site is, lazy and unprofessional. So how can SEO harm functionality? It’s not uncommon