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Digital Marketing Width is Expanding, but is Skill Set Breadth?Being a jack of all trades can be advantageous especially in a digital marketing role for a small or medium sized company. But that also means that the versatile digital marketer is master of none, so it’s important to analyze suitability and skill-sets before undertaking a digital marketing activity outside typical competencies. A past client
Calls to Action in an On Demand World“Immediately” has become the expected time frame for online inquiries and requests. Calls to action are no exception. If a user submits their payment and/or personal information then they expect to promptly receive what was offered. And, for the most part, digital marketers and the tools they use have evolved to meet this timeline. Auto
Next Steps After a Mystery Unsubscribe RequestAfter identifying how a person requesting an unsubscribe that is absent from your email marketing list is receiving your email marketing messages, what should you do about it? Typically a digital marketer will simply unsubscribe the uncovered email address and consider the matter settled. But savvier digital marketers can leverage the opportunity to minimize loss
An Unsubscribe Request from Someone Not On Your Email Marketing ListIt’s important to be diligent about unsubscribe requests, not only to respect the recipients wishes but also to keep your communications targeted to an engaged audience. In fact, it’s a legal obligation to include a method for unsubscribing in all of your email marketing. However, it’s common for subscribers to overlook your unsubscribe instructions and
Be Suspicious of Your CMS’s PublishingAre you taking your Content Management System’s word for it that content has been published? Sooner or later it’s likely you’ll find that you’ve been lied to. It’s always a good idea to check the actual page to ensure that the CMS has actually pushed the content, rather than relying on the CMS’s confirmation. Publishing
Systematic Digital Marketing Platform MigrationThe need to move digital marketing platforms for social media, email, and/or your website is becoming more common as tools evolve and develop. The change might be necessitated by external factors, like one platform acquiring another. Or it could be internal factors driving change like finding more appropriate platform pricing or services. Many trainers, consultants,
Keep a Record of Your Digital Marketing ResourcesDigital marketing is often a complicated mix of communication, technology, marketing, and administration in a rapidly shifting landscape. Add changing personnel and a wide variety of tools and it can become chaotic. As digital marketing initiatives evolve and change course, it’s important that the professional(s) driving that initiative can quickly and accurately execute on the
Social Media: For Business or Leisure?Pausing for a moment before posting to social media is sound advice for everyone. After all, there’s no shortage of unadvisable celebrity tweets that quickly get deleted after a very negative public reaction. So the obvious suggestions, like avoid mixing alcohol and social media, apply. But digital marketers that are responsible for business communications have
