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Is Your Digital Marketing Content ‘Spin’ Plagiarism?Content is critical to a successful digital marketing campaign. It’s also challenging and time consuming to generate the type of quality content that will attract your target market and inspire them to engage with you. Unfortunately, many marketers look for shortcuts for generating content which leads to disjointed messaging that struggles to establish credibility with
Anticipate the New Year ReboundHow do your December metrics look? If you are like most trainers, consultants, and professional coaches, you experience a holiday slump in the last couple weeks of December. This slump typically runs across all channels and is directly related to a significant decline in activity as prospects and clients take time off for the holidays.
Review This Year’s Digital Marketing Results to Motivate You for 2018 Goal SettingIt’s easy to get caught up in day-to-day operations and lose sight of the progress made from the start of the year to the end. As 2017 winds down, review your digital marketing metrics from the past year to illustrate the improvements that you have accomplished. This serves two purposes: To benchmark what initiatives were
Putting a Face to Your Firm in Digital MarketingWho’s the face of your firm? There’s not necessarily a correct answer to this question but it is important to define your intended face for the firm so that it can be consistently relayed to your audience. There are three options for selecting the face of your firm. An Individual Are you a sole practitioner?
Personalized Triggers in Email MarketingOur last post covered how simple personalization can register as SPAM to recipients. Should personalization be abandoned all together even though it is often cited as a major boost to email marketing success? Obviously not, but the focus of the personalization needs to be selective and identifiable. Setting up email marketing campaigns by triggered activities
Avoid Personalized Email Marketing From Being Mistaken as SPAMPersonalization in email communications is always a valuable goal. In fact, the level of personalization continues to get more and more sophisticated. Marketers can segment by trigger events, demographic information, or gathered personal data. Unfortunately spammers and scammers are leveraging the same tools to deceive recipients. The escalation in marketing tool sophistication is creating skepticism
Split Testing Through Campaign EvolutionIn our last post we covered why A/B testing can be difficult for some companies to effectively implement. But that doesn’t mean the principles of testing should be abandoned completely. An evolutionary process of consistent improvement is a more gradual way of implementing split tests. Many trainers, consultants, and professional coaches set up a template
Why Companies Struggle to Implement A/B Testing in Their Digital MarketingA/B (split) testing is the most popular and often most effective way of testing multiple versions of an app, email, or webpage to see which version produces better results. However only 27% – 38% of companies actively do split testing. Of the companies that actively do split testing, almost half claim they do it infrequently
