Step one of updating our blog (and the site) is complete with a new theme. The next step is to finish our theme customization and launch the layout site wide. We don’t update our site layout as often as we should so it provides a clear illustration in how technology has evolved over the last few years. The options, sophistication,
Read moreDigital marketing is a unique blend of communication and technology. Both aspects need to work in tandem for effective campaigns. While communication platforms change, the basics for communication, video, text, interaction, and design remain fairly static. Technology on the other hand . . . changes rapidly. Don’t allow your digital marketing to be undermined by falling behind on technology. This
Read moreAcknowledging headwinds is the first step to overcoming them. Most trainers, consultants and professional coaches experience a slowdown in their digital marketing over the summer months. Anticipating and preparing for that three month lull is critical to ensure that you meet your marketing targets. Hope is not a strategy. Almost every training and consulting market will be less available in
Read moreIf content is king in digital marketing, then consistency is queen. It’s the power behind the throne that ensures the message is heard. Don’t disregard the true value of consistency because even a short lapse in consistency can have disastrous consequences. Stephen Hawking said, “Half the battle is just showing up.” That’s as true to digital marketing success as it
Read moreOur last post explored how overusing or poorly deploying tools can limit options and complicates customization. This same concept can be expanded into, what I call, Frankensteining your digital marketing components. Piecing together too many disparate elements is a common cause of technical problems and bad user experiences. Frankensteining happens when you introduce new elements onto a digital marketing channel
Read moreThere is a digital marketing tool to help you through almost any task. Some of these tools are robust in trying to tackle multiple functions where other are specifically designed to do one specific function. This multitude of tools gives the impression that anything is possible if they can be combined into a cohesive experience. Unfortunately, there is usually a
Read moreThere is no shortage of great ideas for improving your digital marketing. Looking to other campaigns is often a valuable resource to see how others are leveraging tactics and technology to optimize their efforts. However, it’s important for trainers, consultants, and professional coaches to weight the source of the information and think critically about whether a digital marketing strategy makes
Read moreIt’s said that stats can be used to prove anything. That is a true statement when we allow our preferences to bias how we conduct digital marketing campaigns. Digital marketing should be data-driven and changes should be honestly tested to see what is most effective. Dictating changes based on preferences will suit your tastes and make you feel like your
Read moreAttention to detail is a valuable asset in digital marketing campaign analysis. Obsessively reviewing those details is not. Data-driven digital marketing is an ideal path to improving your digital marketing performance but you have to allow time for that data to illuminate trends, opportunities, and inefficiencies. If you are reviewing the same data more than once a week (monthly is
Read moreEase of conversion is a common goal in digital marketing but is it at odds with your sales process? There is a balancing act in allowing users to easily access offers while not overburdening the sales or delivery team with a lot of qualification requirements. Years ago I was confronted by a sales person after leads came back from a
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