Almost every current website is built on a pre-existing platform that facilitates content management and site maintenance. These tools are pre-set with formatting that applies throughout the site. So what happens if you have a unique situation where you need to deviate from the pre-established format? Inline formatting can often be leveraged on an isolated case to update website layouts
Read moreIt’s no secret that technology greatly influences how we work. In recent years those influences have been bleeding outside of the realm of technology and becoming general principles for project management. Sometimes these principles are skillfully applied outside their original intended purpose but in many cases they serve as an inefficient construct. The most prevalent technology concept that has bled
Read moreHave you accessed the new LinkedIn company page? The new design started deployment several months ago and most of the company pages I administer have now been converted. LinkedIn has been kind enough to retain access to the old administration page but states that once all company pages have been migrated, the old admin experience will be retired. So if
Read moreCopying and pasting is probably my favorite command on a computer. What’s not to love? It saves so much time when you can use a past communication, setting, or tool on a new project. I didn’t realize my dependence on copying and pasting ran so deep until doing a demo on a web platform with the vendor. As I explored
Read moreOnline marketing has become a voracious beast that devours content. Keeping quality content flowing at a pace that can feed your email, social media, and/or blog can be a daunting task. If a trainer, consultant, or professional coach responsibly re-uses their content it can help fill gaps in their online marketing campaigns and still provide value to their target audience.
Read moreThere is value to every lead. Even a simple download or follow that includes a specific request not to be contacted is at least a validation of the value your marketing is bringing to your target audience. It’s also a reaffirmation that you still hold that prospect’s attention and will get future opportunities to convert them to a proper lead.
Read moreEvery digital marketing campaign should drive toward a call-to-action. Even communications that are primarily educational or informational should have some method of pointing people to a next step. There’s often a fear that a call to action will get stale. That can be a valid fear if your audience no longer values what is being offered. However, that fear can
Read moreIt’s the New Year resolution time of year. I am a big believer in setting goals with a plan to reach those targets. The problem with resolutions is that the planning phase tends to be omitted. Rather than making a resolution, make an explicit goal because you’ll be ten times more likely to achieve it if it’s well defined. As
Read moreOur last post outlined the types of digital marketing platforms. How can you best identify whether the top tier is appropriate for your needs? The most common and true differentiator for all-inclusive platforms is centralized control and user tracking. Let’s review the value for these two items: Centralized Control Every aspect of digital marketing is housed in one place. This
Read moreOur last article raised some questions about our opinion of Hubspot’s product. Specifically, do I agree with Lyons’ assertion that HubSpot is hastily developed software and unfriendly to users? In general, I think HubSpot can hold its own against similar all-inclusive digital marketing platforms. That’s not to suggest that I am whole-heartedly recommending it. Most trainers, consultants, and professional coaches
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