Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Inline Formatting For Unique Instances

Almost every current website is built on a pre-existing platform that facilitates content management and site maintenance. These tools are pre-set with formatting that applies throughout the site. So what happens if you have a unique situation where you need to deviate from the pre-established format? Inline formatting can often be leveraged on an isolated

Should Your Digital Marketing be AGILE?

It’s no secret that technology greatly influences how we work. In recent years those influences have been bleeding outside of the realm of technology and becoming general principles for project management. Sometimes these principles are skillfully applied outside their original intended purpose but in many cases they serve as an inefficient construct. The most prevalent

LinkedIn’s New Company Page Gets Even Better

Have you accessed the new LinkedIn company page? The new design started deployment several months ago and most of the company pages I administer have now been converted. LinkedIn has been kind enough to retain access to the old administration page but states that once all company pages have been migrated, the old admin experience

The Copying and Pasting Checklist

Copying and pasting is probably my favorite command on a computer. What’s not to love? It saves so much time when you can use a past communication, setting, or tool on a new project. I didn’t realize my dependence on copying and pasting ran so deep until doing a demo on a web platform with

Responsibly Re-use Content

Online marketing has become a voracious beast that devours content. Keeping quality content flowing at a pace that can feed your email, social media, and/or blog can be a daunting task. If a trainer, consultant, or professional coach responsibly re-uses their content it can help fill gaps in their online marketing campaigns and still provide

All Leads Are Not Created Equal

There is value to every lead. Even a simple download or follow that includes a specific request not to be contacted is at least a validation of the value your marketing is bringing to your target audience. It’s also a reaffirmation that you still hold that prospect’s attention and will get future opportunities to convert

Calls-to-Action Dilution

Every digital marketing campaign should drive toward a call-to-action. Even communications that are primarily educational or informational should have some method of pointing people to a next step. There’s often a fear that a call to action will get stale. That can be a valid fear if your audience no longer values what is being

Make Use of Digital Marketing Tools or Eliminate Them

It’s the New Year resolution time of year. I am a big believer in setting goals with a plan to reach those targets. The problem with resolutions is that the planning phase tends to be omitted. Rather than making a resolution, make an explicit goal because you’ll be ten times more likely to achieve it

How Advanced Does Your Digital Marketing Platform Need to Be? – All-Inclusive Platform

Our last post outlined the types of digital marketing platforms. How can you best identify whether the top tier is appropriate for your needs? The most common and true differentiator for all-inclusive platforms is centralized control and user tracking. Let’s review the value for these two items: Centralized Control Every aspect of digital marketing is

How Advanced Does Your Digital Marketing Platform Need to Be? – Platform Types

Our last article raised some questions about our opinion of Hubspot’s product. Specifically, do I agree with Lyons’ assertion that HubSpot is hastily developed software and unfriendly to users? In general, I think HubSpot can hold its own against similar all-inclusive digital marketing platforms. That’s not to suggest that I am whole-heartedly recommending it. Most