Rushing Communications Leading Up to the Holidays

There is typically a rush leading up to Christmas to checkoff all the last work related tasks before taking a holiday break.  Completing the tasks is admirable but when those tasks are communications, it’s worth reviewing your motivations. 

It’s no secret that mid to late December is not a great time for B-to-B communications, so rushing to get them out this time of year is often counter-productive. After all, if a fair amount of your audience won’t receive the communication, what’s the point in the first place?

Carefully review any communications going out toward the end of December.  Does it make sense to send them now or are you just checking off a box to say it’s done? Rather than rushing through the task list, adjust any suitable communications into early January after the holidays where it’s likely to convert better.