One of the beauties of a blog is that it provides user interaction. One of the curses of a blog is that it subjects you to “user” interaction. Comments are a great way to get feedback and have a conversation with your readers but there will be . . . SPAM. Maintaining blog comments is vital to making it a
Read moreOne of the most powerful benefits for a blog is its SEO capabilities. Every single post can provide content to the search engines on a topic catered to your product or service. This is extremely valuable to trainers, consultants, and professional coaches because it provides a platform to illustrate their knowledge and how they help clients. However, a plan needs
Read moreIs your business the same as every other business? Every trainer, consultant, and professional coach I work with would suggest it isn’t. They work in specific geographies, on specific topics for specific industries. So your blog shouldn’t look just like other blogs. Customize your layout to sync your blog with your website, social media, and/or email marketing. The first objection
Read moreLiking an idea and executing it are two very different things. Many consultant, trainers, and professional coaches want to leverage their knowledge into an online marketing campaign but struggle to put it together. This is especially true if they see or hear an idea they like but don’t think through steps for executing and maintaining the campaign. Online marketing campaigns
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