Business to Business marketing | eMarketing Innovation in Pittsburgh PA

Business to Business (B to B) Social Media

May 30, 2013 One comment

There tends to be two extremes to opinions on social media in the business to business marketing world. The one extreme is that it’s the same as any other business. Put in the effort and you’ll see the same result as any other business. The other extreme is that it’s not a good medium for business marketing. Avoid the time

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B-to-B Online Marketing Around the Holidays

November 15, 2012 5 comments

As the holiday season grows closer, many of us associate it with the busiest shopping season of the year. But for B-to-B the inverse is often true. While consumer shopping spikes business to business transactions often lag. Consultants, trainers, and professional coaches need to modify some of their online marketing plans to account for the decreased activity without abandoning the

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