Events can be a powerful first step for most trainers, consultants, and professional coaches. They literally put trainers, consultants, and professionals coaches on the podium to illustrate what they do and how they help clients. Events can serve as a great call to action. Dedicated invitations can be created and delivered via email or postal mail but small promotional ads
Read moreEvery online marketing campaign should have clear calls to action. But commonly trainers, consultants, and professional coaches will say, “I’m not sure I have a good call to action.” That’s a big problem, it’s like giving people directions without picking a destination. You’ll get somewhere but probably not strategically toward a sale. There are five common calls to action that
Read moreTrainers, consultants, and professional coaches tend to strive for perfection. On the surface that seems like an asset but it can become the undoing of their online marketing. The problem with perfectionism is it often becomes fruitless debate or nit picking. Gradual improvement is admirable but requires testing not nit picking. At a certain point in online marketing timeliness runs
Read moreConsistency is often the lacking feature in an otherwise solid online marketing campaign. Strategizing and planning tend to be what trainers, consultants, and professional coaches want to tackle but consistent execution can be elusive. That said consistency can become repetition which is a sure way to lose audience interest. Consistency is born from a marketing calendar and a company brand
Read moreEvents can be a great way to generate new business for trainers, consultants, and professional coaches. However a common question comes up, “Should I charge for this event and if so how much?” From a marketing perspective the question can be broken down into a balancing act between difficulty of sign-up conversion vs. no shows. Sign up conversion is how
Read moreIf there is a number one offender on why consultant’s, trainer’s, and professional coach’s marketing campaigns don’t work it’s over-strategizing. The best plan ever conceived is worthless if it’s never put in place. Over-strategizing revolves around one central problem, too much thinking and too little action. Admittedly marketing consultants and contractors contribute to this problem. Talking about a great idea
Read moreIn a previous post written last year, we discussed social media automation. As with most things dealing with the internet, the available options for automating social media have grown significantly since that was written a year ago. Trainers, consultants, and professional coaches need to carefully weigh their strategy to find the most suitable way of consistently posting to their profiles.
Read moreThere is one person who will repetitively visit your website, you. When consultants, trainers, or professional coaches decide to make online marketing a priority, they often begin checking in on the site to see changes or to inspire ideas. While that level of engagement is great, it can cause false results on the analytic reports. The last post was about
Read moreOne of the biggest advantages to improving online marketing is the fact that data is instantly available to inform decisions. However, sometimes data gets oversimplified and provides false “insight”. Recently a client expressed concern that the referring links from their social media platforms was too low. It was true that only a small fraction (about 2%) of their traffic was
Read moreThere is no shortage of email, social, and online marketing to sample from. It’s a common occurrence for us to get a forward saying, “Can we do something like this?” While there is nothing wrong with getting inspiration from other marketing campaigns; trainers, consultants, and professional coaches need to assess whether the marketing strategy works for their business. Recently I
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