A level of professionalism in your online marketing’s writing or media is essential. However, overdoing “professionalism” can make online marketing less effective by making a trainer, professional coach, or consultant overly generic. I was recently working on an email campaign that included video tactics that a trainer had made. This trainer was a dynamic personality that clients loved and appealed
Read moreDo you have a list maintenance plan for your email marketing database? There is a temptation that once an email marketing list is built to forget about it. The only attention it receives is sporadic additions. Don’t neglect database maintenance as a clean list makes campaigns more effective and can save money I was recently shocked by an example of
Read moreThere tends to be two extremes to opinions on social media in the business to business marketing world. The one extreme is that it’s the same as any other business. Put in the effort and you’ll see the same result as any other business. The other extreme is that it’s not a good medium for business marketing. Avoid the time
Read moreThere seems to be a common misconception among trainers, consultants, and professional coaches that once you get your online marketing campaigns rolling that it then runs itself. There is never a time where you should be asleep at the wheel. Every online communication channel requires consistent activity and a lull in activity will almost guarantee a lull in results. Online
Read moreMany consultants, trainers, and professional coaches come to search engine optimizing with overly grandiose expectations without the proper foundation. When asked what their primary target keywords should be they’ll say something like, “sales training”. While that’s a great keyword, it’s unlikely, at least in the short term, that the site will rank highly on that search phrase. It would take
Read moreThere are a lot of ways of manipulating your webpage’s code to improve search engine ranks. While we want to use all the tools in our arsenal, they shouldn’t be abused. Make sure that your SEO tactics aren’t causing user experience problems. If you have a web template specifically set up with SEO in mind then chances are this is
Read moreI love movie trailers. I will seek out the trailer for movies I am interested in and take in about any trailer that comes across my path. I will actually get irritated if I am not in my seat at a theater when the trailers start. But why seek out or get irritated about missing something that amounts to a
Read moreAre you abusing your social profiles? A lot of trainers, consultants, and professional coaches don’t think they are but on analysis their profiles contain very little quality information. Rather it’s a long series of hastily crafted messages or reused content with little or no value add. Social media marketing isn’t about finding and posting anything with relevance to your profession.
Read moreA content based email or online marketing campaign relies on providing valuable insights to keep the audience engaged. No insightful content, no audience. In principle most trainers, consultants, and professional coaches agree. In practice however, it’s a difficult practice for many to adhere to. While the goal of online and email marketing is to drive leads and new business, the
Read moreEmail deliverability has a lot of misconceptions. Here are common assumptions that trainers, consultants, and professional coaches make that are often untrue: The bigger I can get my list, the more money I will make from it. A large list might make you feel better, but unless all of the people on it want to be there, the size of
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