Events can be a powerful first step for most trainers, consultants, and professional coaches. They literally put trainers, consultants, and professionals coaches on the podium to illustrate what they do and how they help clients. Events can serve as a great call to action. Dedicated invitations can be created and delivered via email or postal mail but small promotional ads
Read moreTrainers, consultants, and professional coaches tend to strive for perfection. On the surface that seems like an asset but it can become the undoing of their online marketing. The problem with perfectionism is it often becomes fruitless debate or nit picking. Gradual improvement is admirable but requires testing not nit picking. At a certain point in online marketing timeliness runs
Read moreConsistency is often the lacking feature in an otherwise solid online marketing campaign. Strategizing and planning tend to be what trainers, consultants, and professional coaches want to tackle but consistent execution can be elusive. That said consistency can become repetition which is a sure way to lose audience interest. Consistency is born from a marketing calendar and a company brand
Read moreIf there is a number one offender on why consultant’s, trainer’s, and professional coach’s marketing campaigns don’t work it’s over-strategizing. The best plan ever conceived is worthless if it’s never put in place. Over-strategizing revolves around one central problem, too much thinking and too little action. Admittedly marketing consultants and contractors contribute to this problem. Talking about a great idea
Read moreThere is no shortage of email, social, and online marketing to sample from. It’s a common occurrence for us to get a forward saying, “Can we do something like this?” While there is nothing wrong with getting inspiration from other marketing campaigns; trainers, consultants, and professional coaches need to assess whether the marketing strategy works for their business. Recently I
Read moreA level of professionalism in your online marketing’s writing or media is essential. However, overdoing “professionalism” can make online marketing less effective by making a trainer, professional coach, or consultant overly generic. I was recently working on an email campaign that included video tactics that a trainer had made. This trainer was a dynamic personality that clients loved and appealed
Read moreDo you have a list maintenance plan for your email marketing database? There is a temptation that once an email marketing list is built to forget about it. The only attention it receives is sporadic additions. Don’t neglect database maintenance as a clean list makes campaigns more effective and can save money I was recently shocked by an example of
Read moreThere seems to be a common misconception among trainers, consultants, and professional coaches that once you get your online marketing campaigns rolling that it then runs itself. There is never a time where you should be asleep at the wheel. Every online communication channel requires consistent activity and a lull in activity will almost guarantee a lull in results. Online
Read moreI love movie trailers. I will seek out the trailer for movies I am interested in and take in about any trailer that comes across my path. I will actually get irritated if I am not in my seat at a theater when the trailers start. But why seek out or get irritated about missing something that amounts to a
Read moreA content based email or online marketing campaign relies on providing valuable insights to keep the audience engaged. No insightful content, no audience. In principle most trainers, consultants, and professional coaches agree. In practice however, it’s a difficult practice for many to adhere to. While the goal of online and email marketing is to drive leads and new business, the
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