Do you have a list maintenance plan for your email marketing database? There is a temptation that once an email marketing list is built to forget about it. The only attention it receives is sporadic additions. Don’t neglect database maintenance as a clean list makes campaigns more effective and can save money I was recently shocked by an example of
Read moreOne of the most challenging questions for trainers, consultants, and professional coaches in regards to online and email marketing is knowing when they need to hire outside help. There’s not a hard and fast rule but there are three guidelines of when to look for help: Don’t Have Time – This is an easy issue to identify. If you or
Read moreSuccessful online marketing is part art, part science, and a big part common sense. However, when we work on our online marketing campaigns everything makes sense to us. We clearly see the value proposition and truly believe in the product, service, or offer being made. That zeal can blind us to common sense. The most common unreasonable expectation that crops
Read moreHappy new year. Like most business goals, now is the time to review your metrics and set goals. And it can’t be a resolution that’s forgotten after January. eMarketing is not a “set it and forget it” activity. It’s an ongoing process of trial, error, and improvement. Look over your email, social media, and website metrics and set target goals
Read moreIt’s a common question, “What’s a good open rate for my emails?” While every email campaign is a little different and campaign goals can skew these numbers open rate often come down to one variable, email list building practices. Double Opt-Ins are the most intensive way of building a list. People have to opt-in and then confirm that opt-in via
Read moreLike websites, there’s a temptation to look at the positive metrics rather than improving negative ones. Bounces from email is a great indicator of list health. An email campaign that has a low bounce rate (under 10%) is often a well built list that is regularly maintained. The benefit of this is that it usually reflects audience engagement. Poorly built
Read moreUsing generic metrics for gauging success is very common in email marketing. Specifically the most common gauges are: Open rate Click rate Don’t misunderstand, these metrics are important but for most email campaigns they should not be the defining factor in measuring success. Success depends on the intent of the email. Here’s an example, an email campaign that consists of
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