Email deliverability has a lot of misconceptions. Here are common assumptions that trainers, consultants, and professional coaches make that are often untrue: The bigger I can get my list, the more money I will make from it. A large list might make you feel better, but unless all of the people on it want to be there, the size of
Read moreMany times with online marketing simply completing the tasks is the most difficult aspect of doing it. So why not kill a few birds with one stone? A blog’s posting schedule can be synced with email marketing and social media marketing programs to cover all the channels at once. The simplest way of doing this is by making your blog
Read moreAs the holiday season grows closer, many of us associate it with the busiest shopping season of the year. But for B-to-B the inverse is often true. While consumer shopping spikes business to business transactions often lag. Consultants, trainers, and professional coaches need to modify some of their online marketing plans to account for the decreased activity without abandoning the
Read moreHaving automated processes in place that allow you to pre-schedule email or social media messages are a great tool. However, the people behind the tools always need to be aware of those sends and make judgment calls in extenuating circumstances. As an example, Hurricane Sandy is hitting the east coast hard this morning. Many businesses are closed as people rightly
Read moreOne of the most challenging questions for trainers, consultants, and professional coaches in regards to online and email marketing is knowing when they need to hire outside help. There’s not a hard and fast rule but there are three guidelines of when to look for help: Don’t Have Time – This is an easy issue to identify. If you or
Read moreA common mistake in online marketing is not having a clear client target for individual campaigns. The thinking behind it is usually, “cast a wider net to have more opportunities to catch something.” The problem is there are a lot of nets in the water, so the people that know how to catch a particular fish stand a much better
Read moreI had a question come up recently with a prospective client that interestingly comes up a lot. The question was, “How do I know you’ll stick around to do these campaigns?” I’ve had some clients go so far as to ask for a contract for a dedicated length of time to work on their project. These questions and requests are
Read moreSuccessful online marketing is part art, part science, and a big part common sense. However, when we work on our online marketing campaigns everything makes sense to us. We clearly see the value proposition and truly believe in the product, service, or offer being made. That zeal can blind us to common sense. The most common unreasonable expectation that crops
Read moreCreating a sense of urgency is often noted as a best practice in marketing. We want prospects to take action on an offer now rather than filing it away for “later” and then forgetting about it. But urgency, like anything, can be abused. Many online marketers create arbitrary deadlines or dates to force urgency. Overusing the strategy causes problems in
Read moreMany consultants, trainers, and professional coaches seem to be stumped on where to get quality content for their online marketing campaigns. In reality, the content isn’t the real problem. Given the nature of training and consulting literally everything being offered is valuable content. The real problem is organizing the material to make a cohesive online campaign. Training and consulting businesses
Read more