As a broad guideline, at least 50% of your email communications should have a clear benefit for your recipients. A higher percentage is fine, a lower percentage will often result in list fatigue and opt outs. This seems like a simple equation but it gets complicated when email marketers confuse what benefits them and what is a benefit to the
Read moreIn a previous post, I said that email testing didn’t have to be a monumental task for smaller lists. While that is true, the statement shouldn’t be taken to mean it is easy. Detailed analysis is necessary to get a true picture of how your campaigns are running. An integrated set of reports that takes all of your online initiatives
Read morePromoting events through email marketing is very popular. And why not? It allows for a targeted audience to receive event information and provides a simple and immediate way to register for the event (or at least it should). However, because it’s an ideal tool doesn’t mean a strategy doesn’t need worked out. Plan your email marketing event promotion schedule and
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