There tends to be two extremes to opinions on social media in the business to business marketing world. The one extreme is that it’s the same as any other business. Put in the effort and you’ll see the same result as any other business. The other extreme is that it’s not a good medium for business marketing. Avoid the time
Read moreAre you abusing your social profiles? A lot of trainers, consultants, and professional coaches don’t think they are but on analysis their profiles contain very little quality information. Rather it’s a long series of hastily crafted messages or reused content with little or no value add. Social media marketing isn’t about finding and posting anything with relevance to your profession.
Read moreRemember in elementary or middle school when you were told that someone “liked you”? That tended to be the most consequential thing a young teenager could hear. If liker or likee worked up enough they might speak a little bit. Then what happened? Other class mates might be abuzz with the new “couple” but very little tended to actually happen
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