Consistency is often the lacking feature in an otherwise solid online marketing campaign. Strategizing and planning tend to be what trainers, consultants, and professional coaches want to tackle but consistent execution can be elusive. That said consistency can become repetition which is a sure way to lose audience interest. Consistency is born from a marketing calendar and a company brand
Read moreIf there is a number one offender on why consultant’s, trainer’s, and professional coach’s marketing campaigns don’t work it’s over-strategizing. The best plan ever conceived is worthless if it’s never put in place. Over-strategizing revolves around one central problem, too much thinking and too little action. Admittedly marketing consultants and contractors contribute to this problem. Talking about a great idea
Read moreThere seems to be a common misconception among trainers, consultants, and professional coaches that once you get your online marketing campaigns rolling that it then runs itself. There is never a time where you should be asleep at the wheel. Every online communication channel requires consistent activity and a lull in activity will almost guarantee a lull in results. Online
Read moreAs the holiday season grows closer, many of us associate it with the busiest shopping season of the year. But for B-to-B the inverse is often true. While consumer shopping spikes business to business transactions often lag. Consultants, trainers, and professional coaches need to modify some of their online marketing plans to account for the decreased activity without abandoning the
Read moreA common mistake in online marketing is not having a clear client target for individual campaigns. The thinking behind it is usually, “cast a wider net to have more opportunities to catch something.” The problem is there are a lot of nets in the water, so the people that know how to catch a particular fish stand a much better
Read moreI’m often asked, “What should I change in my approach?”, or “What best practice should I adopt to improve performance?” I always struggle to answer these questions for 3 reasons. The first is that it’s usually asked before I have a chance to understand the online and email marketing campaigns. The second reason is because the answer is always different
Read moreIn analyzing online marketing results people make two broad-sweeping common mistakes Blaming poor performance on outside factors Take credit for positive performance without verifying the conclusion. If only these assumptions were true in reality, we’d have nothing to worry about. We’d cause only good and any negative outcomes couldn’t be helped. Of course, that’s not true and in analyzing you
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