Social Media Interaction | eMarketing Innovation in Pittsburgh PA

Social Media Posts via Third Party Systems . . . or Not

August 21, 2013 Leave a comment

In a previous post written last year, we discussed social media automation. As with most things dealing with the internet, the available options for automating social media have grown significantly since that was written a year ago. Trainers, consultants, and professional coaches need to carefully weigh their strategy to find the most suitable way of consistently posting to their profiles.

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Social Media: Quality Over Quantity

March 20, 2013 One comment

Are you abusing your social profiles? A lot of trainers, consultants, and professional coaches don’t think they are but on analysis their profiles contain very little quality information. Rather it’s a long series of hastily crafted messages or reused content with little or no value add. Social media marketing isn’t about finding and posting anything with relevance to your profession.

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Honest Social Media Evaluation

May 17, 2011 Leave a comment

Social Media has become a popular marketing topic. That’s not news to anyone. In fact, I’d suggest it’s become a trendy topic. The problem with trendy things is that people tend to overweight the importance assigned to it. Social media seems to be heading that direction. Many marketers overemphasize the engagement levels of their social media audience to artificially inflate

Social Media Social Media, social media engagement, Social Media Goals, Social Media Interaction, Social Media Marketing, social media metrics, Social Media Success

Define Success: Social Media

March 24, 2011 Leave a comment

There is one metric that most people use to measure social media: Contacts (LinkedIn) Followers (Twitter) Friends (Facebook) However the number of people watching is not always the most important number to review. Certainly social media is about interaction but our ultimate goal is what needs to be kept in mind. For example I worked with a client who was

Site Conversion, Social Media Contacts (LinkedIn), Followers (Twitter), Friends (Facebook), Social Media, Social Media Goals, Social Media Interaction, Social Media Marketing, Social Media Success