Many times we get too close to our own websites. We know right where everything is because we put it there. The problem is that what makes sense to us, often doesn’t make sense to visitors. An easy way to ensure that items of a similar type are easily found is to make an index page. When a site has
Read moreWebsite metrics are often simplified to website metric, visitors. While the number of visitors is certainly important as we need traffic, many other metrics are a better measure of success on a website. There are several web metrics that can be used to define success based on the company objective: Bounce rate – This serves as a reverse goal, meaning
Read moreSite owners often tell me things like, “Users are going to love this feature” or “This tool is perfect for what our visitors should be doing.” My response is usually, “Is that what testing has shown?” The reason I ask this question is because many site owners make decisions on gut feel. After making the gut call, many of them
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