What’s Your Digital First Impression?

You only get one chance to make a first impression and your business is no different.  Most trainers, consultants, and professional coaches view that as a strategic advantage because they look and sound polished.  They know how to make a positive first impression and project a perception of professionalism on the business.  But are they equally prepared when they are not personally present? 72% of your buyers will first come into contact with your company via Google (or other search engine). So more often than not, your website, google account, or social media accounts make a first impression before you or anyone at your company gets the opportunity.

It’s important to remember that digital engagement is continuing to encroach on interpersonal engagement. Buyers can find testimonials, product or service offerings, and pricing comparison online.  It’s best to intentionally position yourself to create a positive first impression on these channels.

Remember that first impressions are immediate.  So a first impression from your website is not the site itself, but the Google preview, Google business profile, or social media previews. Review those previews and listings to ensure that the content it contains is accurate and understandable so that first time viewers take the next step of engaging with the actual sites.