Month: April 2018

Behaviorless Content Calendar

What good is a plan if there is no action taken on it?  Imagine a coach setting up a game plan only to have the players wing it on game day or a cookbook where the chef wants to experiment with other ingredients.  A lack of execution on the plan makes the effort of creating

If You Don’t Like Your Social Media Content, Why Would Anyone Else?

It’s not uncommon for us to encounter a trainer, consultant, or professional coach that is reluctant to like their own content on social media for fear of being too “self-promotional”. There’s enough hurdles to overcome for effective digital marketing, don’t artificially add self-concept doubts to the list. Promoting your own content on social media is