Internet Marketing | eMarketing Innovation Insights

Call to Action: Whitepaper/Report Downloads

Whitepapers or reports are the call to action that every consultant, trainer, or professional coach can offer. If you don’t already have one, it’s typically not a large undertaking to create one using curriculum or existing materials on the subject of expertise. The beauty of whitepaper/reports is the ease of use. This ease extends to

Call to Action: Events

Events can be a powerful first step for most trainers, consultants, and professional coaches. They literally put trainers, consultants, and professionals coaches on the podium to illustrate what they do and how they help clients. Events can serve as a great call to action. Dedicated invitations can be created and delivered via email or postal

Call to Action for Trainers, Consultants, and Professional Coaches

Every online marketing campaign should have clear calls to action. But commonly trainers, consultants, and professional coaches will say, “I’m not sure I have a good call to action.” That’s a big problem, it’s like giving people directions without picking a destination. You’ll get somewhere but probably not strategically toward a sale. There are five

Online Marketing: Publish or Perfection?

Trainers, consultants, and professional coaches tend to strive for perfection. On the surface that seems like an asset but it can become the undoing of their online marketing. The problem with perfectionism is it often becomes fruitless debate or nit picking. Gradual improvement is admirable but requires testing not nit picking. At a certain point

Consistency is Key in Online Marketing . . . Repetition, Not Necessarily

Consistency is often the lacking feature in an otherwise solid online marketing campaign. Strategizing and planning tend to be what trainers, consultants, and professional coaches want to tackle but consistent execution can be elusive. That said consistency can become repetition which is a sure way to lose audience interest. Consistency is born from a marketing

Marketing Over-Strategizing

If there is a number one offender on why consultant’s, trainer’s, and professional coach’s marketing campaigns don’t work it’s over-strategizing. The best plan ever conceived is worthless if it’s never put in place. Over-strategizing revolves around one central problem, too much thinking and too little action. Admittedly marketing consultants and contractors contribute to this problem.

Critically Analyze Your Web Metrics

One of the biggest advantages to improving online marketing is the fact that data is instantly available to inform decisions. However, sometimes data gets oversimplified and provides false “insight”. Recently a client expressed concern that the referring links from their social media platforms was too low. It was true that only a small fraction (about

An Online Marketing Strategy that Works for YOUR Business

There is no shortage of email, social, and online marketing to sample from. It’s a common occurrence for us to get a forward saying, “Can we do something like this?” While there is nothing wrong with getting inspiration from other marketing campaigns; trainers, consultants, and professional coaches need to assess whether the marketing strategy works

Personality Can be Appealing in Your Online Marketing

A level of professionalism in your online marketing’s writing or media is essential. However, overdoing “professionalism” can make online marketing less effective by making a trainer, professional coach, or consultant overly generic. I was recently working on an email campaign that included video tactics that a trainer had made. This trainer was a dynamic personality

Consistent Online Marketing Activities Are Required for Consistent Results

There seems to be a common misconception among trainers, consultants, and professional coaches that once you get your online marketing campaigns rolling that it then runs itself. There is never a time where you should be asleep at the wheel. Every online communication channel requires consistent activity and a lull in activity will almost guarantee

Category: Internet Marketing