It’s the time of year when goal setting is top of mind for most people. Unfortunately, it’s more common than not for people to make resolutions and quickly disregard them or revert back to bad habits. Last year we posted about the importance of setting a plan. Obviously a goal needs a plan to achieve it. But as Mike Tyson
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There is typically a rush leading up to Christmas to checkoff all the last work related tasks before taking a holiday break. Completing the tasks is admirable but when those tasks are communications, it’s worth reviewing your motivations. It’s no secret that mid to late December is not a great time for B-to-B communications, so rushing to get them out
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We had several questions to our last post making inquiries along the lines of, “What’s an example of intermixing email segmentation and drip marketing?” This typically happens as trainers, consultants, and professional coaches strive to evolve their marketing into more sophisticated communications. Keeping the two separate will simplify processes and help ensure that they are technically simple enough to operate
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Being a jack of all trades can be advantageous especially in a digital marketing role for a small or medium sized company. But that also means that the versatile digital marketer is master of none, so it’s important to analyze suitability and skill-sets before undertaking a digital marketing activity outside typical competencies. A past client recently asked me for input
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“Immediately” has become the expected time frame for online inquiries and requests. Calls to action are no exception. If a user submits their payment and/or personal information then they expect to promptly receive what was offered. And, for the most part, digital marketers and the tools they use have evolved to meet this timeline. Auto responders and customized fulfillment pages
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Are you taking your Content Management System’s word for it that content has been published? Sooner or later it’s likely you’ll find that you’ve been lied to. It’s always a good idea to check the actual page to ensure that the CMS has actually pushed the content, rather than relying on the CMS’s confirmation. Publishing new or updated content on
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The need to move digital marketing platforms for social media, email, and/or your website is becoming more common as tools evolve and develop. The change might be necessitated by external factors, like one platform acquiring another. Or it could be internal factors driving change like finding more appropriate platform pricing or services. Many trainers, consultants, or professional coaches procrastinate on
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Digital marketing is often a complicated mix of communication, technology, marketing, and administration in a rapidly shifting landscape. Add changing personnel and a wide variety of tools and it can become chaotic. As digital marketing initiatives evolve and change course, it’s important that the professional(s) driving that initiative can quickly and accurately execute on the new plan. Nothing slows that
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Digital marketing can be an arduous task for trainers, consultants, and professional coaches that have a small staff. In these cases, the task list often gets assigned as an administrative chore to someone that struggles to keep up with the workload and/or has no interest in the role. Digital marketing serves as the first point of contact to your target
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Our last post prompted an obvious question from a few readers, “So what makes a good digital first impression?” It’s a good question as external factors dictate how you can present yourself. From a technical perspective there are three areas that drive most previews. The page title serves as the primary text, the URL is displayed below that, and the
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