Rushing Communications Leading Up to the HolidaysThere is typically a rush leading up to Christmas to checkoff all the last work related tasks before taking a holiday break. Completing the tasks is admirable but when those tasks are communications, it’s worth reviewing your motivations. It’s no secret that mid to late December is not a great time for B-to-B communications, so
Intermixing Email Segmentation and Drip MarketingWe had several questions to our last post making inquiries along the lines of, “What’s an example of intermixing email segmentation and drip marketing?” This typically happens as trainers, consultants, and professional coaches strive to evolve their marketing into more sophisticated communications. Keeping the two separate will simplify processes and help ensure that they are
Digital Marketing Width is Expanding, but is Skill Set Breadth?Being a jack of all trades can be advantageous especially in a digital marketing role for a small or medium sized company. But that also means that the versatile digital marketer is master of none, so it’s important to analyze suitability and skill-sets before undertaking a digital marketing activity outside typical competencies. A past client
Calls to Action in an On Demand World“Immediately” has become the expected time frame for online inquiries and requests. Calls to action are no exception. If a user submits their payment and/or personal information then they expect to promptly receive what was offered. And, for the most part, digital marketers and the tools they use have evolved to meet this timeline. Auto
Be Suspicious of Your CMS’s PublishingAre you taking your Content Management System’s word for it that content has been published? Sooner or later it’s likely you’ll find that you’ve been lied to. It’s always a good idea to check the actual page to ensure that the CMS has actually pushed the content, rather than relying on the CMS’s confirmation. Publishing
Systematic Digital Marketing Platform MigrationThe need to move digital marketing platforms for social media, email, and/or your website is becoming more common as tools evolve and develop. The change might be necessitated by external factors, like one platform acquiring another. Or it could be internal factors driving change like finding more appropriate platform pricing or services. Many trainers, consultants,
Keep a Record of Your Digital Marketing ResourcesDigital marketing is often a complicated mix of communication, technology, marketing, and administration in a rapidly shifting landscape. Add changing personnel and a wide variety of tools and it can become chaotic. As digital marketing initiatives evolve and change course, it’s important that the professional(s) driving that initiative can quickly and accurately execute on the
Digital Marketing Help Through Volun-tellingDigital marketing can be an arduous task for trainers, consultants, and professional coaches that have a small staff. In these cases, the task list often gets assigned as an administrative chore to someone that struggles to keep up with the workload and/or has no interest in the role. Digital marketing serves as the first point
