Who’s the face of your firm? There’s not necessarily a correct answer to this question but it is important to define your intended face for the firm so that it can be consistently relayed to your audience. There are three options for selecting the face of your firm. An Individual Are you a sole practitioner? Congratulations, you are the face
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In our last post we covered why A/B testing can be difficult for some companies to effectively implement. But that doesn’t mean the principles of testing should be abandoned completely. An evolutionary process of consistent improvement is a more gradual way of implementing split tests. Many trainers, consultants, and professional coaches set up a template for a marketing campaign, run
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A/B (split) testing is the most popular and often most effective way of testing multiple versions of an app, email, or webpage to see which version produces better results. However only 27% – 38% of companies actively do split testing. Of the companies that actively do split testing, almost half claim they do it infrequently or inaccurately. So if A/B
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Our site update is getting closer to completion and you may have noticed in the last several posts that we’ve released updates in phases. Four to be exact: blog update, website update, content revision, and SEO element revision. Hopefully those last two were less obvious or invisible to our visitors but this phased rollout raises the question, why not get
Read moreDigital marketing is a unique blend of communication and technology. Both aspects need to work in tandem for effective campaigns. While communication platforms change, the basics for communication, video, text, interaction, and design remain fairly static. Technology on the other hand . . . changes rapidly. Don’t allow your digital marketing to be undermined by falling behind on technology. This
Read moreAcknowledging headwinds is the first step to overcoming them. Most trainers, consultants and professional coaches experience a slowdown in their digital marketing over the summer months. Anticipating and preparing for that three month lull is critical to ensure that you meet your marketing targets. Hope is not a strategy. Almost every training and consulting market will be less available in
Read moreOur last post explored how overusing or poorly deploying tools can limit options and complicates customization. This same concept can be expanded into, what I call, Frankensteining your digital marketing components. Piecing together too many disparate elements is a common cause of technical problems and bad user experiences. Frankensteining happens when you introduce new elements onto a digital marketing channel
Read moreThere is a digital marketing tool to help you through almost any task. Some of these tools are robust in trying to tackle multiple functions where other are specifically designed to do one specific function. This multitude of tools gives the impression that anything is possible if they can be combined into a cohesive experience. Unfortunately, there is usually a
Read moreThere is no shortage of great ideas for improving your digital marketing. Looking to other campaigns is often a valuable resource to see how others are leveraging tactics and technology to optimize their efforts. However, it’s important for trainers, consultants, and professional coaches to weight the source of the information and think critically about whether a digital marketing strategy makes
Read moreIt’s said that stats can be used to prove anything. That is a true statement when we allow our preferences to bias how we conduct digital marketing campaigns. Digital marketing should be data-driven and changes should be honestly tested to see what is most effective. Dictating changes based on preferences will suit your tastes and make you feel like your
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