There are countless tools that can be used for digital marketing. Just finding and selecting the right mix can be arduous, but to further complicate all of these options, many of the systems offer overlapping features which may or may not be useful. In planning a system for digital marketing, make a list of criteria and try to simplify the
Read moreComparing disparate data doesn’t provide a lot of valuable insight. However, this sometimes happens when trainers, consultants, or professional coaches try to rush the numbers to get trend data. Here’s a common example we might run into. An industry standard of a metric, like search engine hits to a website, is used as a comparison to gauge the effectiveness of
Read moreEveryone needs a chance to get away from work for a while. However, when it comes to trainers, consultants, and professional coaches, one person’s vacation can become a vacation from the firm’s marketing. With some planning and effective use of available digital marketing tools, there is no reason that vacation schedules should result in a lull in marketing. Typically the
Read moreIt’s great to understand your audience and the personas of your target market. It’s equally important to know how these audiences interact and make sure that an agenda to engage one group does not alienate another target group. As marketing campaigns are planned, it’s important to identify which channels might cross audiences and ensure that the messaging to one audience
Read moreTechnology that doesn’t work can be very frustrating. However, some digital marketers have let their frustration boil over into a prejudice. If technology does not work in exactly the way they envision, they bemoan inconveniences or small inefficiencies as if it’s a critical error. Setting up marketing systems for a website, social media, list management, and email marketing can get
Read morePutting personality into blog articles, email campaigns, or social media posts can be a unique and engaging way to approach your target markets. But if not done tactfully, it can also be alienating to the group you hope to interact with. Trainers, consultants, and professional coaches often have magnetic personalities that serve them well in training sessions or consulting meetings.
Read moreMost trainers, consultants, and professional coaches have an unfair advantage with their internet and email marketing. The advantage is that their core product, knowledge, lends itself perfectly for powerful content marketing. However this advantage is often squandered with poorly constructed messages, uncompelling overview information, or a lack of actionable information for fear of “giving away the farm.” Below are some
Read moreThere are three ways a business can differentiate themselves: being better, faster, or cheaper. We often focus on fast because client needs don’t always allow for a lot of advance notice and because internet marketing tends to move at a quick pace. This is especially true in working with trainers, consultants, and professional coaches who have hectic schedules with needs
Read moreThe end of the year can be a challenging one for Business to Business marketing. Vacations and time off are paired with consumer marketing’s most aggressive push. The result is fewer people that often have less attention for B-to-B related communications. Don’t let a December slump side-track your marketing efforts, rather plan for it to maintain engagement. Trainers, consultants, and
Read moreIf a survey is leveraged as a marketing tool, what makes the survey useful? In short, quantifiable data that can be used to glean insightful deductions. Many trainers, consultants, or professional coaches that decide to do a survey spend little time thinking through how they will compile and leverage the responses. All too often, a survey is thrown together with
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