Social Media | eMarketing Innovation Insights

Making a Good Digital First Impression

Our last post prompted an obvious question from a few readers, “So what makes a good digital first impression?” It’s a good question as external factors dictate how you can present yourself. From a technical perspective there are three areas that drive most previews. The page title serves as the primary text, the URL is

Behaviorless Content Calendar

What good is a plan if there is no action taken on it? Imagine a coach setting up a game plan only to have the players wing it on game day or a cookbook where the chef wants to experiment with other ingredients. A lack of execution on the plan makes the effort of creating

If You Don’t Like Your Social Media Content, Why Would Anyone Else?

It’s not uncommon for us to encounter a trainer, consultant, or professional coach that is reluctant to like their own content on social media for fear of being too “self-promotional”. There’s enough hurdles to overcome for effective digital marketing, don’t artificially add self-concept doubts to the list. Promoting your own content on social media is

Expiring Calls to Action for Digital Marketing Ads

Most people have been conditioned to ignore the “limited time offer” pitch in advertising because it’s a common gimmick to create false urgency. Unfortunately, it’s not uncommon for digital marketers to ignore their own limited time offers in their ads even when there is truly a defined expiration to the call to action. I recently

Reviews to Avoid Breaks at the End of Your Digital Marketing Chain

Efficient digital marketers have a toolbox of systems and applications to publish their digital marketing campaigns. This toolbox might be a set of applications working together or an all–inclusive platform. No matter what type of setup you employ, change is constant in digital marketing and the technology that drives it. That change usually improves capabilities

Split Testing Through Campaign Evolution

In our last post we covered why A/B testing can be difficult for some companies to effectively implement. But that doesn’t mean the principles of testing should be abandoned completely. An evolutionary process of consistent improvement is a more gradual way of implementing split tests. Many trainers, consultants, and professional coaches set up a template

Anticipate the Summer Slow Down

Acknowledging headwinds is the first step to overcoming them. Most trainers, consultants and professional coaches experience a slowdown in their digital marketing over the summer months. Anticipating and preparing for that three month lull is critical to ensure that you meet your marketing targets. Hope is not a strategy. Almost every training and consulting market

Frankensteined Digital Marketing

Our last post explored how overusing or poorly deploying tools can limit options and complicates customization. This same concept can be expanded into, what I call, Frankensteining your digital marketing components. Piecing together too many disparate elements is a common cause of technical problems and bad user experiences. Frankensteining happens when you introduce new elements

Should Your Digital Marketing be AGILE?

It’s no secret that technology greatly influences how we work. In recent years those influences have been bleeding outside of the realm of technology and becoming general principles for project management. Sometimes these principles are skillfully applied outside their original intended purpose but in many cases they serve as an inefficient construct. The most prevalent

LinkedIn’s New Company Page Gets Even Better

Have you accessed the new LinkedIn company page? The new design started deployment several months ago and most of the company pages I administer have now been converted. LinkedIn has been kind enough to retain access to the old administration page but states that once all company pages have been migrated, the old admin experience

Category: Social Media