A company’s digital marketing assets can grow to a sizeable number of properties that are easy to lose track of. That’s especially true for assets that are rarely used. It’s important to keep a list of your active digital marketing assets and review them periodically for content updates and administrative access. Digital marketing assets that are commonly used, like the
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Every trainer, consultant, and professional coach has their own style. That style can run the gamut from academic to entertaining and anything in between. Unfortunately, when digital marketing material is being compiled, much of the personality is sterilized to make communications sound “professional”. Personal style can and should co-exist with professional communications to make them more authentic and engaging. Personal
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Digital marketing technology continues to get more refined from year to year. Sophisticated algorithms and stream lined tools help digital marketers cover more channels than they ever could in the past. However, the sheer bandwidth that digital marketing allows a marketer to take on, often prevents them from reviewing how smart the technology really is. Unfortunately, when an analysis is
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What good is a website that is constantly having outages? How useful is a hijacked social media account publishing questionable offers? What about an email marketing platform loaded with stolen email addresses blasting out SPAM? Digital marketing channels infected with malware or compromised in some way not only undermine the time, energy, and money invested in that campaign, but it
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Nothing disrupts the productivity of a day like an unexpected technical problem. It can derail your whole agenda and reset the day to troubleshooting. When technical issues arise it’s important to limit your frustration and stay calm. Mysterious technical problems are almost always the result of something changing so doing some systematic detective work can save a lot of time
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Do you have a child with a perpetually messy room or a co-worker with a chronically cluttered desk? Often times, seemingly disorganized people claim that they know where everything is in that mess. Sometimes that turns out to be true. However, a lot of times it’s not exactly accurate and even they struggle to find what they need. Most company
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Are you taking your Content Management System’s word for it that content has been published? Sooner or later it’s likely you’ll find that you’ve been lied to. It’s always a good idea to check the actual page to ensure that the CMS has actually pushed the content, rather than relying on the CMS’s confirmation. Publishing new or updated content on
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Digital marketing is often a complicated mix of communication, technology, marketing, and administration in a rapidly shifting landscape. Add changing personnel and a wide variety of tools and it can become chaotic. As digital marketing initiatives evolve and change course, it’s important that the professional(s) driving that initiative can quickly and accurately execute on the new plan. Nothing slows that
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Our site update is getting closer to completion and you may have noticed in the last several posts that we’ve released updates in phases. Four to be exact: blog update, website update, content revision, and SEO element revision. Hopefully those last two were less obvious or invisible to our visitors but this phased rollout raises the question, why not get
Read moreStep one of updating our blog (and the site) is complete with a new theme. The next step is to finish our theme customization and launch the layout site wide. We don’t update our site layout as often as we should so it provides a clear illustration in how technology has evolved over the last few years. The options, sophistication,
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