Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Is Your Email Marketing Platform Whitelisting Your Emails . . . or Making it Your Responsibility?

Email marketing can only be as good as its deliverability. Whitelisting is a process of verifying with ISP’s, organizations, and individuals that your emails are valid communications to keep them out of SPAM folders and easily visible for your recipients. However, some email marketing platforms handle whitelisting deliverability where others place that responsibility on the

Is Your Marketing Automation Too Complex?

Who doesn’t love the sound of “automation”? Often the exhilaration for marketing automation is rooted in marketing professionals that are spread thin, subconsciously hearing an implication of getting something for nothing. Unfortunately there is a cost to everything. The obvious cost of automation is the investment of time, money, and/or energy to establish the automated

Are All Businesses Technology Companies?

It’s becoming increasingly common for people to say that their business is a digital or technology company regardless of the industry, product, or service they offer. To be honest, this statement often rings hollow when reviewing their digital capabilities. There’s many companies, big and small, claiming to be “technology companies” that aren’t particularly adept with

Troubleshooting WordPress for Unexpected Technical Problems

Nothing disrupts the productivity of a day like an unexpected technical problem. It can derail your whole agenda and reset the day to troubleshooting. When technical issues arise it’s important to limit your frustration and stay calm. Mysterious technical problems are almost always the result of something changing so doing some systematic detective work can

The Dangers of Contracting Out Digital Marketing as Gig Work

The barriers to entry in digital marketing have steadily been lowered over the years. New tools and platforms can be a blessing to productivity in the hands of a competent professional, or a fast track to disaster for an “aspiring professional”. Fiverr went public today and there was an interesting test conducted by a writer

Digital Advertising: Know Your Goal

Paid advertising via social media or search engines can be a valuable channel for your digital marketing initiatives. But the nature of paid adds is that it requires a defined budget and for that budget to be actively managed to optimize the return on investment. It’s critically important to have a clearly defined goal for

Allow Extra Time for Downstream Marketing Channels

Setting a realistic calendar for digital marketing promotion is always a concern. Most digital marketers have a handle on the necessary time frames for the marketing channels they own directly. However, it’s fairly common that digital marketers need to interface with partners, affiliates, or advertisers for specific campaigns but accounting for these external marketing channels’

Don’t Overbuild a Digital Marketing Application

Scoping out a new digital marketing application can be one of the most fun parts of crafting a marketing campaign. Imagining all the leads and/or sales can lead you to a perfectly optimized call to action. But it’s more likely to lead you to an overbuilt application that gets little use. When launching a new

Should You Screen Negativity?

Preventing negativity is not necessarily the same thing as eliminating it. We had a couple questions posed from our last article about screening out negativity. While screening out negativity can be a viable option on your own channels, it needs to be handled objectively to ensure you aren’t disregarding valid concerns or criticism. There are

Prevent Negativity from Dictating Responses

The internet is now the number one source for debating. But debating implies a productive dialogue where both parties are offering points and counterpoints to come to a mutual understanding of ideal conclusions or solutions. More often than not, internet debating is more akin to arguing and bickering to reinforce a pre-established bias. Even benign