Digital and Email Marketing Strategies and Tactics | eMarketing Innovation Insights

Social Media: Not Even Waiting For Your Turn to Talk

Digital communications is a crowded environment, that’s no secret. It tends to also be chaotic because most digital marketers are focused exclusively on getting their message heard. This can make a shared environment like social media seem like a competitive shouting match. Everyone speaking at once is as ineffective digitally as it is in person.

Making a Good Digital First Impression

Our last post prompted an obvious question from a few readers, “So what makes a good digital first impression?” It’s a good question as external factors dictate how you can present yourself. From a technical perspective there are three areas that drive most previews. The page title serves as the primary text, the URL is

What’s Your Digital First Impression?

You only get one chance to make a first impression and your business is no different. Most trainers, consultants, and professional coaches view that as a strategic advantage because they look and sound polished. They know how to make a positive first impression and project a perception of professionalism on the business. But are they

Email Marketing Pre-Send Checklist

An ounce of prevention is worth a pound of cure. A re-send is often considered a cure for an email mistake but it has some nasty side effects, loss of credibility being the worst. Of course, mistakes are going to happen in your email marketing from time to time but it’s important not to default

Behaviorless Content Calendar

What good is a plan if there is no action taken on it? Imagine a coach setting up a game plan only to have the players wing it on game day or a cookbook where the chef wants to experiment with other ingredients. A lack of execution on the plan makes the effort of creating

If You Don’t Like Your Social Media Content, Why Would Anyone Else?

It’s not uncommon for us to encounter a trainer, consultant, or professional coach that is reluctant to like their own content on social media for fear of being too “self-promotional”. There’s enough hurdles to overcome for effective digital marketing, don’t artificially add self-concept doubts to the list. Promoting your own content on social media is

Digital Marketing: Garbage In, Garbage Out

Even though most of us know that shortcuts come with a cost, it’s still enticing to try to do more with less. Unfortunately, after executing on the shortcut, it usually results in doing less with less. Digital marketing is full of new applications, automations, and strategies to cut time, money, or effort out of your

Expiring Calls to Action for Digital Marketing Ads

Most people have been conditioned to ignore the “limited time offer” pitch in advertising because it’s a common gimmick to create false urgency. Unfortunately, it’s not uncommon for digital marketers to ignore their own limited time offers in their ads even when there is truly a defined expiration to the call to action. I recently

Reviews to Avoid Breaks at the End of Your Digital Marketing Chain

Efficient digital marketers have a toolbox of systems and applications to publish their digital marketing campaigns. This toolbox might be a set of applications working together or an all–inclusive platform. No matter what type of setup you employ, change is constant in digital marketing and the technology that drives it. That change usually improves capabilities

Develop Toward Best-in-Class Digital Marketing

The winter Olympics are full of inspiring stories about people discovering an exceptional talent and developing their skills to be world class. For people like me who aren’t familiar with these less covered sports and struggle to comprehend the finer details of their performance, it’s often the most exhilarating part of the games to see