Digital communications is a crowded environment, that’s no secret. It tends to also be chaotic because most digital marketers are focused exclusively on getting their message heard. This can make a shared environment like social media seem like a competitive shouting match. Everyone speaking at once is as ineffective digitally as it is in person. Do you want to differentiate
Read more
Our last post prompted an obvious question from a few readers, “So what makes a good digital first impression?” It’s a good question as external factors dictate how you can present yourself. From a technical perspective there are three areas that drive most previews. The page title serves as the primary text, the URL is displayed below that, and the
Read more
You only get one chance to make a first impression and your business is no different. Most trainers, consultants, and professional coaches view that as a strategic advantage because they look and sound polished. They know how to make a positive first impression and project a perception of professionalism on the business. But are they equally prepared when they are
Read more
An ounce of prevention is worth a pound of cure. A re-send is often considered a cure for an email mistake but it has some nasty side effects, loss of credibility being the worst. Of course, mistakes are going to happen in your email marketing from time to time but it’s important not to default to a re-send as the
Read more
What good is a plan if there is no action taken on it? Imagine a coach setting up a game plan only to have the players wing it on game day or a cookbook where the chef wants to experiment with other ingredients. A lack of execution on the plan makes the effort of creating a strategic design pointless. Digital
Read more
It’s not uncommon for us to encounter a trainer, consultant, or professional coach that is reluctant to like their own content on social media for fear of being too “self-promotional”. There’s enough hurdles to overcome for effective digital marketing, don’t artificially add self-concept doubts to the list. Promoting your own content on social media is not only acceptable, it’s expected.
Read more
Even though most of us know that shortcuts come with a cost, it’s still enticing to try to do more with less. Unfortunately, after executing on the shortcut, it usually results in doing less with less. Digital marketing is full of new applications, automations, and strategies to cut time, money, or effort out of your marketing. While some of these
Read more
Most people have been conditioned to ignore the “limited time offer” pitch in advertising because it’s a common gimmick to create false urgency. Unfortunately, it’s not uncommon for digital marketers to ignore their own limited time offers in their ads even when there is truly a defined expiration to the call to action. I recently clicked on a LinkedIn ad
Read more
Efficient digital marketers have a toolbox of systems and applications to publish their digital marketing campaigns. This toolbox might be a set of applications working together or an all–inclusive platform. No matter what type of setup you employ, change is constant in digital marketing and the technology that drives it. That change usually improves capabilities and stability, but it also
Read more
The winter Olympics are full of inspiring stories about people discovering an exceptional talent and developing their skills to be world class. For people like me who aren’t familiar with these less covered sports and struggle to comprehend the finer details of their performance, it’s often the most exhilarating part of the games to see someone become the best at
Read more